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Question: Watch the videos, What Is Cause Marketing? and Why Cause Marketing Is Important, and answer the following questions:
• Let's create a cause marketing campaign for a million dollar idea. What is the marketing reason for implementing this campaign? Are you trying to keep existing customers, steal from your competitors, or make your employees feel good about working for you?
• Select the cause you want to support and provide the rationale for that choice. Identify a specific organization that you would like to partner with.
• How will you structure and promote this campaign to achieve your results? Provide an example to illustrate your point. Provide your rationale.
What is the relative influence of verbal and nonverbal persuasion? What is your opinion? Which type of communication do you think you are more persuaded by? How do you know?
Explain how the competitive environment impacts your chosen company and its customers. Explain how governmental regulations impact your chosen company and its customers.
Justify preferred market segments, targeted customers, and intended positioning; Propose and justify marketing strategy for each of the 4Ps (i.e. product, price, place, and promotion)
What type of development broadens employees' horizons and help them think about the big picture by exposing them to a wide variety of different job experiences, some in line positions and some in staff positions?
Determine the main social media communities that the company is currently leveraging in terms of the followers within the target market.
Which segment(s) should Care target for its entry into the east coast market? Why do you feel this would be the best segment(s)? Are there other factors Care should consider in segmenting its market(s)?
Marketing has often been defined in terms of satisfying customers' needs and wants.- What is your opinion of this on-going debate?
You will be working on Step 5 of strategic eMarketing plan with the focus on social media, IMC, and CRM. In developing this section of your plan write a 4-5 page paper that focuses on each of these elements as completely as possible as these relat..
Propose your strategy for advertising the new notebook within other countries. Determine whether the content of the ads would be similar to the standardized ads geared toward other world markets or if they would be customized for a new country
What seems to be the message of each ad? How does the item help create or reinforce an image for the product being sold in the ad?
How would approach your strategy in developing your business plan to get the capital to make this product a reality? Once you get the capital, how do you roll the product out to the masses, or do you
Describe nonprofit organization marketing. Nonprofit organizations pursue goals other than profit, market share, and return on investment.
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