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Create a campaign idea for launch of tenzing natural energy

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Reference no: EM133297227

Assignment:

For purposes of this assignment, you should assume that Tenzing is launching into the U.S. market within the next six months.

Background

Tenzing is a British line of energy drinks. Tenzing's recipe is based on the brew that Tenzing Norgay drank on the very first summit of Mt. Everest, which occurred in 1953. It is 100 percent plant based with no artificial ingredients. Aside from its original recipe,

Tenzing has just launched two new blends: Blackberry & Acai and Raspberry & Yuzu. Blackberry & Acai combines the anti-oxidizing properties of berries with vegan branched- chain amino acids (BCAAs). While most BCAA products are made from keratin found in animal-derived sources, Tenzing has BCAAs extracted by fermenting corn using probiotic bacteria. Like Tenzing's other flavors, original and Raspberry & Yuzu, the Blackberry & Acai flavor features caffeine, electrolytes, and vitamin C for energy.

Assignment

Create a campaign idea for the launch of Tenzing Natural Energy and four different media executions: one for TV, one for outdoor, one for social media, and one of your own choice. The campaign idea is the creative thought (or tag line) that holds these executions together as a campaign. Refer to James Webb Young's process: Immersion, Digestion, Incubation, Illumination, Reality Testing.

Reference no: EM133297227

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