Creak''s product manager continues to perform well

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Creak's product manager continues to perform well in the market. However, a competing product is coming on strong and is looking to take over as the market share leader in the segment. Without sacrificing contribution margin, what can the Creak product manager do in order to improve upon the buying criteria, and thus potentially increase demand?
Select: 1
Lower the selling price since it is the second most important buying criteria
Increase MTBF by 2000
Increase the promotion budget to gain greater awareness

Reposition Creak to make it even smaller and higher performing

Reference no: EM131034195

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