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Crafting creative deals that bridge

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Negotiations rarely have to be win-lose, but they are not always win-win. In fact, in many cases that determination is influenced by the perceptions and expectations of one or both parties. Therefore, skilled negotiators tailor their tactics to the type of negotiations, seeking both to create and claim value by crafting creative deals that bridge

Is Above statement true and why?

Reference no: EM132293566

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