Cover the cost of the to upgrade at the current volume

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Reference no: EM131774555

MARKETING STRATEGY

Pretend that you own an automobile manufacturing company. You made some updates to your vehicle and you also changed the price.

1. If it turned out that change in margin was not sufficient to cover the cost of the to upgrade at the current volume, why might it still strategically make sense do the upgrade.

2. Conversely, if the change in the margin exceeded the cost of the upgrade at the current volume, why might it not make strategic sense to purse the upgrade at this time?

Reference no: EM131774555

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