Course of creating customer intimacy and loyalty

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Dirt Bikes’ management believes that the company could benefit from e-commerce. The company sells motorcycles and parts primarily through authorized dealers. It also advertises in various magazines catering to dirt bike enthusiasts and maintains booths at important off-road motorcycle racing events. You have been asked to explore how Dirt Bikes could benefit from e-commerce and by selling online through a website. 1. Prepare a report for management that answers the following questions: a. How could Dirt Bikes benefit from e-commerce? Should it sell its motorcycles or parts online? Should it use its website to advertise its products and services or to offer customer service? b. How would a website provide value to Dirt Bikes? Use the Internet to researchthe cost of an e-commerce site for a small-to medium-sized company. How much revenue or cost savings would the website have to produce to make it a worthwhile investment for Dirt Bikes? 2. Prepare specifications to describe the functions that should be performed by Dirt Bikes’ website. Provide links to other websites or systems in your specifications. 3. (Optional) Design the home page for Dirt Bikes’ website along with an important secondary page linked to the home page using a word processor or a Web page development tool of your choice. 4. Identify some important website features that can be used to create customer relationships. Analyze the challenge that Dirt Bikes may face in the course of creating customer intimacy and loyalty.

Reference no: EM131147724

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