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Could asch-type situation be used to sell the product

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Answer the following questions using: (a) shoes, (b) barbecue grill, (c) car, (d) toaster, (e) iPhone and ( f ) adopting a pet from a shelter

1) How important are reference groups to the purchase of the above-mentioned products or activities? Would their influence also affect the brand or model? Would their influence be informational, normative, or identification? Justify your answers.

2) What reference groups would be relevant to the decision to purchase the product or activity (based on students on your campus)?

3) What are the norms of the social groups of which you are a member concerning the product or activity? Describe the norms involved and the sanctions for not conforming.

4) Could Asch-type situation be used to sell the product or activity?

Provide your explanations and definitions in detail and be precise. Comment on your findings. Provide references for content when necessary.

Provide your work in detail and explain in your own words. Support your statements with peer-reviewed in-text citation(s) and reference(s).

Need Paper of 5 pages, APA 5 edition

Reference no: EM132277914

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