Reference no: EM132207017

Discuss how the below corporate strategies align with growth Strategies such as market penetration, market expansion, product expansion, diversification and acquisition would be appropriate.

Cost Leadership: As can be seen Virgin mobile at the time of its launch made it a point to offer contract-free deals along with the Mobile Number Portability feature. The offering with Virgin Money too was to eliminate all unnecessary fees, with insurance all unwanted excesses charged to the customer was removed. Cost advantage won to the consumers through the Virgin Credit Card which would provide an array of options and privilieges.

Differentiation: Virgin Atlantic airlines pioneered some features that helped them to differentiate themselves from other airlines. Offerings with customized and flexible services to its customers resulted in delighted customers with a high level of satisfaction. Daily flights between important locations, additional privileges to Virgin card holders and tailor made offerings to business class and economy class passengers.

Focus: The focus for Virgin had always been to enter the niche markets. The Health club segment through Virgin Active was an effort to reach out to a finite number of customers but with a potential of a scale far higher than that of a mass market. When it came to Virgin Life care, the approach was to focus on improving health through effective lifestyle management and not the usual means of offering treatment. The experience is more personalized and one with a lasting impression.