Corporate profile and nature of the business

Assignment Help Operation Management

Reference no: EM132302314

The task is to create a detailed outline (NOT A DRAFT) of your future 3 year business plan. Under each of the headings of your Business Plan outline, you will give me a few bullet points (min 3 max 5) of how you intend to go about your fictional company (requirement!!!) in the preparation of the draft of your business plan. The detailed outline should be 3-5 pages in length. Make sure your outline has a title,, sub-sections, properly formatted and checked for grammar, pages are numbered, Times New Roman font (12), single or double spaced. You will need to think of your fictional large manufacturing company. You represent a division of this company responsible for one product that you will export either from Canada to another country or from another country to Canada. The home country of the company (HQ) is the basis for your main currency.

Suggested (not required) outline is as follows:

1. Executive Summary (you need to describe what you intend to write about in this section, how are you going to format it, how are you going to color code it? What design are you going to use?)

2. Corporate Profile and Nature of the Business (when was the company incorporated? Where? Which country? What are the main benchmarks? Logo? Mission? Vision? Sustainability plan? What is your main product that you are planning to export? Why is this product?)

3. Management and Human Resources ((which human resources do you require for the new operations? New hires? Re-profiling current employees? What is your home country corporate chart? What is the new operation org chart will be?)

4. Target Market and Environmental Scan (SWOT details or results of the SWOT, why is the country of your choice is a good target market? Is it going to be the whole country or a specific province? Why? What are the main demographics in brief that you are planning to target?

5. Market Entry Strategy/Marketing Strategy (how are you going to enter the market? Alone? In partnership? If in partnership, why is the partnership important for you? What is your marketing strategy in 3 bullet points)

6. Operations (How is your head office operating? How are you reducing costs? Are you outsourcing? What are the logistics of your operations at home vs. the target market? How are you going to ship your product? Who are your suppliers? 2

7. Financials (your main home currency, export country currency; what do you intend to put into the cash flow statement? What finances will you need for the first year of operations? What approximate costs will you encounter for marketing?)

8. Risk Management (Main assumptions and Risks; How and when are you going to evaluate your risks and successes? What is your time line for your evaluations)

9. Summary (main points)

10. Bibliography (sources consulted) – use additional pages for that

11. Appendices (list documents that you think will go into appendixes)

Reference no: EM132302314

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