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Corporate objectives and approaches to marketing
Length: 600 words
Task
This assessment is designed to engage you in the subject and to begin to develop an understanding of central issues in marketing. It will also be the start of the discussion and comparison with your peers on topics of the marketing concept and market management, and starts the process of the marketing audit.
In 3 sections of 200 words each (or less), incorporating the theoretical concepts into your discussion from the first two chapters of the text, and with the use of secondary research, discuss the following concepts and apply to your selected organisation:
More information on how to complete this assessment will be provided on Interact 2
Rationale
This assessment task will assess the following learning outcome/s:
There are four steps involve in the process of Knowledge Management.
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