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Cornerstone of understanding the customer

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Reference no: EM131568064

Research is the cornerstone of understanding the customer. Various tools exist to help you understand how the customer views or perceives a brand, with the ultimate goal of influencing him or her to buy the brand.

An advertising agency created the brand asset valuator (BAV), which applies 4 factors to a brand: differentiation, relevance, esteem, and knowledge. Go to this site https://www.valuebasedmanagement.net/methods_brand_asset_valuator.html to study the BAV and see how this system affects the perceived value of a brand.

Make the PowerPoint presentation that describes the research tools that you can use to find out more about customer buying behaviors. Your PowerPoint presentation of 4-6 slides should be in the following format:

  • Slide 1: A description of your brand
  • Slide 2: A description of your target customer
  • Slide 3: A description of BAV
  • Slide 4-5: 2 factors from BAV that you will use to connect the brand with your customer
  • Slide 5-6: Conclusion slide about why these factors are important in making your customer aware of the brand, with the end goal of influencing their buying behavior

Reference no: EM131568064

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