Cornerstone of the companys strategic focus

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Case: New Belgium Brewing (A) New Belgium Brewing’s tremendous growth to become the nation’s third-largest craft brewery and ninth-largest overall has been guided by a steadfast strategy based on customer intimacy, social responsibility, and whimsy. The company’s products, especially Fat Tire Amber Ale, have always appealed to beer connoisseurs who appreciate New Belgium’s focus on sustainability as much as the company’s world-class brews. Despite its growth and success, New Belgium has managed to stay true to its core values and brand authenticity—the keys to its marketing advantage in the highly competitive craft brewing industry Which of New Belgium’s competitive advantages is the most important and the cornerstone of the company’s strategic focus? Why? write a 350-word response

Reference no: EM131192895

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