Converts vision into specific performance targets

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Reference no: EM1351961

Brand objectives

Purpose of setting objectives
- Converts vision into specific performance targets
- Creates yardsticks to track performance

Well-stated objectives are
- Quantifiable
- Measurable
- Contain a deadline for achievement

Spell-out how much of what kind of performance by when

Now, please review the objectives and tell me if they are measurable?

Reference no: EM1351961

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