Reference no: EM132308423
1. A focused differentiation strategy can lead to attractive competitive advantage when
A) industry leaders have chosen not to compete in the niche.
B) buyers are not strongly loyal to a brand and a large number of other rivals are attempting to specialize in the same target segment.
C) the industry has many different segments and market niches, thereby allowing a focuser to pick an attractive niche suited to its resource strengths and capabilities. D) the target market niche is big enough to be profitable and offers good growth potential.
E) it is costly or difficult for multisegment competitors to meet the specialized needs of the target market niche and at the same time satisfy the expectations of their mainstream customers.
2. The value to a company of pursuing a low-cost provider strategy is contingent upon
A) the leader's ability to combine the cost advantage with a reputation for good quality.
B) the leader's ability to excel in manufacturing innovation so as to continuously reduce its manufacturing costs.
C) the leader’s ability to attain the biggest market share in the industry.
D) whether or not it is easy or inexpensive for rivals to copy the low-cost leader's methods or otherwise match its low costs.
E) the aggressiveness with which the low-cost leader pursues converting the cost advantage into the absolute lowest possible costs.
3. Which of the following would not be an item in the ‘Commodity sourcing strategy’ contents of a category sourcing plan?
a. Type of preferred contract.
b. Targeted number of suppliers.
c. Inventory reduction.
d. Location of suppliers.
4. Which of the following best explains ‘vendor rating schedules’?
a. Simple ranking of suppliers.
b. Ratings of vendors by other organisations.
c. Independent assessment of suppliers by a consultant.
d. Reports on the achievements of suppliers.
5. Which of the following term best describes the quality control relationship characteristic of a preferred supplier?
a. Quality control by producer.
b. Quality assessment by designer (design quality).
c. Quality control by producer and supplier.
d. Quality assessment by supplier.