Reference no: EM131469169

Noor Company is a leading company in the field of textile industry, which has many branches inside country. The company exposed to a crucial crisis lately in profits, in addition to decline in the market share. As a result, the executive manager of the company held a meeting to the executive managers of the different branches to discuss this issue to take the suitable decisions and solutions to this problem.

The manager of branch (a) claimed that the company is not having competitive position in the market, so it is necessary to innovate new products of high quality to meet the customer’s expectations and hard to be imitated by other competitors.

The manager of branch (b) argued that there is no industrial high tec. To upgrade to standard of the product.

The manager of branch (c) asserted that there is no an attitude towards environment protection or social responsibility as a significant marketing dimension.

The manager of branch (d) emphasizes that there is no obvious ethical standards or code of ethics to adjust the behavior inside the organization.

The manager of branch (e) mentioned that there are internal conflicts due to workforce diversity that should be managed to achieve positive results.

The manager of branch (f) said that, in the company, there is no an international trend and the production is directed to domestic markets, therefore there is a need for opening global market.

The manager of branch (g) asserted that there is no training program for career development which guarantees employees loyalty and commitment.

How far the recommendations and suggestions produced by branch managers contribute to enhance the company’s position, in order to increase its market share and profits?

Analyze in light of the cost and the benefit.