Reference no: EM133775928 , Length: 6 pages

Assignment:

What Is Social Media

• Identify the functions and strategies that characterize social media.
• Describe how social media has evolved. Include representative examples.
• Analyze how social media and communication theory have made an impact on society.
• Evaluate social media's role in culture shift and convergence.

Social Media Platforms

• Compare four major platforms and their value to business. Provide details.
• Differentiate how content varies by platform.
• Illustrate how platforms are utilized by business and customers. Provide appropriate examples.

Production and Consumption of Content

• Compare how users and brands both control the messaging. Provide appropriate examples.
• Contrast user-generated and brand-generated use of media. Include examples.
• Examine the ethical and legal issues of social media content production.
• Describe the current social media marketing trends. Consider thought leaders, brand advocates, and others.

What to Submit

Your paper should be a 4 to 6 page Microsoft Word document (excluding the title page and references page) with double spacing, 12-point Times New Roman font, and one-inch margins. It should follow APA style and formatting. Use at least three academic resources (such as the module resources) to support your position.