Contrast the passive strategy and the active strategy

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Social Media Marketing

1. List and briefly describe the nine rules of social media engagement that were discussed in Chapter 4. Why is it important to understand and employ them?

2. Compare and contrast the passive strategy and the active strategy.

3. Identify and describe the three steps a social media marketer should take when taking responsibility for a mistake.

4. What is the best way to avoid confusing a global audience when implementing SMM?

5. What advice was discussed concerning how to make ethical decisions when facilitating SMM?

6. List the six rules of etiquette that should be followed to optimize one’s personal brand on social media.

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