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Continuing to build RX company's marketing plan, this assignment focuses on branding, pricing, and distribution of your product and service. Write a three to four (3-4) page paper in which you:
Your assignment must follow these formatting requirements:
The specific course learning outcomes associated with this assignment are:
Explain One of the most interesting new channels for marketers is the blog and What are your thoughts regarding the use of blogs for marketing purposes
Explain Intro to Marketing and describe how you might use the new product development process if you were thinking about offering some kind of summer service to residents in a beach resort town
Select an organization that started as a brick and mortar business and is now engaged in e-business (e.g., Toys 'R' Us or Home Depot).Explain how e-business has affected your selected organization's business processes.
Explain Ethical consideration for eBusiness website and discuss organizational ethical processes as well as regulatory and legal rulings that might affect consumer trust when using an eBusiness Web site
Explain Description of technology trends and why is it important to keep abreast of technology trends when running an ebusiness
Explain How Businesses Manage Website Content and what is the current approach to managing eBusiness website content
Explain Important information about Technology and management functions and One example of the organization's management expectations of business improvements through technology
Explain Taking an Existing Brand Name Online and Under what circumstances would it make sense to take an existing brand name online
Explain Internet retailing frequently uses dynamic pricing and Discuss the pros and cons of dynamic pricing
Explain How do you calculate the expected intrinsic value of the stock for Xavier Company
Explain Strategic Management and What is the relationship between entrepreneurship and strategic management
Explain Efficient Planning Systems and Computers and the latest developments in telecommunication technologies have resulted in more efficient payment systems
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