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Continuing discussion of southwest airlines

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Adding to our continuing discussion of Southwest Airlines, discuss you position on if management's apparent current strategy change reflecting growth and expansion by acquisition and expanding away from its traditional service area (the U.S. only) passes the five strategically valuable tests of resource strategy discussed in Lesson Topic 1. Does this strategy upgrade SWA's resources? What are the strategic implications of this strategy?

Reference no: EM131177812

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