Continue until the market determines success or failure

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Reference no: EM131041878

When a product is launched, the strategic plan is generally focused on success. Not all product launches succeed, however, and failure is sometimes encountered. Should a strategic plan have a section devoted to terminating the launch if certain criteria are met, or should the plan contain provision for the launch to continue until the market determines success or failure? Defend your response

Reference no: EM131041878

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