Already have an account? Get multiple benefits of using own account!
Login in your account..!
Remember me
Don't have an account? Create your account in less than a minutes,
Forgot password? how can I recover my password now!
Enter right registered email to receive password!
Assignment 1: LASA 2 Marketing Plan Due Monday, August 17, 2015. Throughout this class you have examined a product of the Waters Bottling Company and addressed market concepts/ theories that will play a role in the success or failure of that given product. Using the Waters Bottling Company in Module 1, continue to build the Marketing Plan Sections for the product you have selected/ created. Complete the following in MS Word: Be concise but complete in your analysis of each plan element. Your employer wants to know you have left nothing out in your analysis. This assignment represents Section 5 of the Marketing Plan. Use the guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 5- Personal Selling & Global Markets (Module 5). Section 5 - Promotion Mix/ Personal Selling & Global Markets (Module 5 LASA 2) Promotion Mix Advertising Personal Selling Sales Promotion Direct Marketing Public Relations Brand Management Branding Strategies Emotional Branding Brand Extension Global Markets Opportunities & Challenges Executive Summary Marketing Implementation & Evaluation Careers in Marketing You will create a complete Marketing Plan by the end of the course. You will write the Fifth and last section of the Marketing Plan for this assignment. Use the Marketing Plan guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 5 - The Promotion Mix/ Personal Selling & Global Markets (Module 5). Relate all responses using the WBC scenario and the product you have selected to market in Module 1. Create a 4- to 6-page Word document for this Marketing Plan Section. Apply a standard business writing style using the Market Planning Guide sections as your (headers/ sub heads/ bullets) to your work. Be sure to cite your work in the APA format. After completing Section 5, assemble and submit all of the sections into a single comprehensive Marketing Plan document. Include a Title Page, Executive Summary, Table of Contents, and Appendix. Your Executive Summary should be compelling as you sum up the marketing elements that are the keys to the successful execution of this plan. Careers in Marketing List the sections of the marketing plan. Identify possible careers associated for each section. Select two of those career choices and discuss the skills required to secure these two positions. Determine what steps you can take to develop those skills. Be sure to provide supporting evidence for your statements. Remember to reference your sources of information. Write your Careers in Marketing response in a minimum of 200-300 words. Apply a standard business writing style (headers/ sub heads/ bullets) to your work but be sure to cite your work in the APA format. Use the following file-naming convention: LastnameFirstInitial_M5_A1.doc. For example, if your name is John Smith, your document will be named SmithJ_M5_A1.doc. Assignment 1 Grading Criteria Maximum Points Evaluate the Advertising media for your advertising campaign. Select a theme, analyze and select your media choices. Include your rationale for your media selection. 30 Discuss the role of Personal Selling for this product. Develop the elements of the typical Sales Cycle for this product. 30 Examine and select which of the Sales Promotions you will use for this product. 30 Select the Direct Marketing activities you will employ. 20 Identify the role of Public Relations and how it will be utilized to promote your product. 20 Describe the Branding Strategy you will use for your product. 15 Discuss how Emotional Branding will be used. 15 Explore possible Brand Extensions for the product. 15 Analyze the Global opportunities present for this product and the challenges it will face in the global market. 15 Create an Executive Summary to include the Marketing Implementations and Evaluations for a compelling finish to your Marketing Plan. 30 Assemble all revised Marketing Plan Sections into a single comprehensive document compete with Title Page, Table of Contents, and Appendix. 30 Include a "Careers in Marketing" section described above. 10 Written Components: Organization (16), Usage and Mechanics (16), APA Elements (24), and Style (4) 40 Total: 300
develop a plan to approach an "angel investor" for funding a new small business. Include at a minimum the following: an elevator speech
Using the Waters Bottling Company, continue to build the Marketing Plan Sections for the product you have selected/ invented/ created
Explain Nursing administrator- Volume Mix and Price Revenue Variance and How did things turn out for the group considering just revenues
target corporationrsquos supply chainthe purpose of this assignment is to confirm understanding of a supply chain and
1. compare and contrast the alternative sales positions. select one alternative and then determine when or where that
how have advances in communication technology changed place strategy? advances in communication technology have made
Explain IT infrastructure related to electronic business and explain your understanding of what comprises the IT infrastructure related to electronic business
Explain Website Strategy - Marketing Mix of Apple and In terms of Apple, discuss its strategy in relation to each factor of the marketing mix by using its website for evaluation.
marketing plan your company has just developed a new sports drink that is in a container which will keep it cool for up
In the realm of decision making, what are assumptions? Rather than use a dictionary definition, cite several specific assumptions that would go with any real-life decision you have made or have seen made at a company at which you have worked
Explain Academic response to E-Business and during this search I often come across ad's for businesses I have not heard of and research them as well
Develop the company's branding, pricing, and distribution strategy - Classify the company's major competitors as inter- or intra-competitors. Categorize the competitors' major strengths and weaknesses.
Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!
whatsapp: +1-415-670-9521
Phone: +1-415-670-9521
Email: [email protected]
All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd