Reference no: EM132255425
1. Firms that now develop a contingency plan to accompany new product development have apparently employed which of the following risk strategies?
Avoidance
Active acceptance
Mitigation
Passive acceptance
2. Which of the following outcomes of any new product evaluation process is unlikely?
A very tight process screens out some products that would have succeeded.
A very loose process fails to catch too many product failures.
The system catches all losers, letting only successful products reach the market.
It throws a drop error, leading to a situation much worse than a loser continuing.
3. When a person or firm who tried something shares results with a person or firm who cannot try it, it is known as a
purchase trial.
vicarious trial.
adoption trial.
entertainment trial.
4. What is the term used to describe the number or percentage of people who would buy a product or service and is used as an indicator of group reaction?
Concept statement
Top-two-boxes
Respondent Group
Response Situation
5. The farther a new product idea is allowed to proceed through the development process
the more fragile and easy to kill it becomes.
the harder it becomes to stop.
the more supportive its testing should be.
the less stringent the evaluations it must pass should become.