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Many of the strategies used in email and content marketing raise legal, ethical, and cultural questions. While some practices are clearly unethical or illegal, others straddle the line, requiring marketers to ask how far they will go—legally and ethically—for a click or conversion. In your initial post, share an example of a specific marketing strategy, approach, or campaign that you believe crosses this line. In your post, explain the following: Why you feel this example is unethical or illegal Potential consequences for the brand and the advertising agency
Discuss whether you think OSHA's air contaminant standards are important, and why. Do you think they are adequate to protect employees in the workplace from airborne contaminant hazards? Explain.
On January 1, 2015, Gridley Corporation had 250,000 shares of its $2 par value common stock outstanding. On March 1, On August 1, Gridley purchased 280,000 shares and immediately retired the stock. On November 1, 400,000 shares were sold for $25 per ..
Help the marketing manager determine pricing. Based upon the following information, determine the markup price.
Best Hospital is a 325-bed suburban community hospital that has just merged with a local major academic medical center, the University of Excellence Medical Center (UEMC). She has also asked that each person attending the meeting prepare list of comp..
Sales promotion differs from advertising, public relations, personal selling, and word-of-mouth communication because it
How can managed care organizations try to introduce market mechanisms into healthcare?
Because of a new product line, your company's sales over the last few months have increased significantly. As a result, the amount of cash held by the company has increased to levels never experienced before. An evaluation by the company's financial ..
Which statement would describe the employment prescreening process?
According to the text, which of the following statements is NOT true about a business case?
Jose works as a clerk at the headquarter of Best Meat International, LLC (BMI), a US-based food processing company. What are ethical issues that are involved?
External - What are Best Buy's opportunities and threats?Internal - what are Best Buy's strengths & weaknesses?
Why does M.R. Thomas say that the Acts 15 council was the “greatest crisis” of the Church? How would it have been possible for the movement of Christ-followers to become one of many now-defunct “splinter-sects” of Judaism?
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