Consumers using a primarily emotional appeal

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Reference no: EM132242217

1. Which product would most likely be sold to consumers using a primarily emotional appeal?

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toothpaste

flashlights

sports cars

electric heaters

clothes dryers

2. The writer of a proposal should urge or suggest action in the

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second line of the first paragraph.

subject line.

middle line of the first paragraph.

concluding comments of the proposal.

salutatory statement.

3. Which type of proposal is written in response to an explicit invitation?

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internal proposals

solicited proposals

long-format proposals

unsolicited proposals

email proposals

4. Which of the following is a characteristic of a report?

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Reports are intentionally persuasive.

A report resembles a formal email message.

Reports often use the same direct pattern as proposals.

Report writers have a vested interest in the end result.

Reports do not require research.

Reference no: EM132242217

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