Consumers prefer the taste of their diet product

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Reference no: EM131483474

Recommend a test market design and address the associated questions for one of the following scenarios:

b. A soft-drink company has determined in taste tests that consumers prefer the taste of their diet product when sweetened with Splenda in comparison to Equal. Now they are interested in determining how the new sweetener will play in the marketplace. Design a test market that will achieve this goal.

d. A national value-priced hotel chain needs to understand the business impact of including a free buffet-style breakfast to guests. Design and justify a test that will do this.

Reference no: EM131483474

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