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Consumers by demonstrating meaningful contribution

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Reference no: EM132315279

Respond to the following in a minimum of 200 words:

Research and use one or more peer reviewed journal articles to support this response. Properly cite your reference in APA format. DO NOT use the text book as your reference.

Part of that is connecting with consumers by demonstrating a meaningful contribution to their lives. What companies would you say do a good job of that? A bad job?

Reference no: EM132315279

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