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Just as the state of the healthcare industry and the concept of the patient have changed so have healthcare facilities. Physicians’ offices aren’t always offices anymore. Healthcare facilities can be mobile, virtual or traditional. This week we will look at how healthcare facilities have evolved. Besides concierge medicine and retail clinics, identify two other contemporary healthcare facilities identified in the literature. Discuss how marketers could advertise the new facilities and the impact you think the new facilities will have on healthcare consumers and currently existing facilities in the market. Part 2: Refocusing Facilities With the many changes occurring in the healthcare industry, managers may find themselves needing to change their strategy in order to stay relevant in the market. Changing strategic focus takes time, effort and planning. As healthcare continues to evolve the idea of changing corporate strategic focus may begin to occur more often in healthcare businesses. A strategy of focusing a general facility to specialize in ethnic or other minority group care can be very risky. List at least three analyses that should be completed before reaching this decision. Be specific about the factors that should be included in each analysis.
based on your actual personal experience describe a specific service encounter in which you were very dissatisfied.
What percentage of the products/services that you purchase do you feel are purchased as a result of personal selling? Do you think of salespeople as the likable fellow or best joke teller of the past? Understanding that the majority of personal sales..
The Phillips curve shows an important tradeoff faced by economic policymakers. This tradeoff was used to point out the legitimacy of government intervention in the economy for many years. What is the Phillips curve? What does it show? Why is it impor..
Metal Smelting & Foundry Inc.’s complex spews smoke and odors. The site features its own rail system, and trucks enter and exit the complex night and day. Neal and other residents of an adjacent neighborhood can feel the vibrations of the trains and ..
You are the product manager for Ralph Lauren’s Polo shirts. What specific information are you trying to convey in the brand’s iconic polo pony logo? For example, what does the Polo brand say about quality, features, style relative to the Tommy Hilfig..
"What is a registration of copyrights?" What do you need to do to register a copyright? Does it apply to only publish works? What is the fair use doctrine? What does it permit?
If an investor wishes to purchase 100 shares of FedEx with a bid price of $103.49 and an ask price of $103.50, how much could the investor expect to pay for the shares? What is the P/E ratio and Dividend Yield?
If all the assumptions of perfect competition hold, why would firms in such an industry have little incentive to carry out technological change or much research and development?
Pick two (2) items in the ISM Principles and Standards of Ethical Supply Management Conduct and IFPSM Code of Ethics and then explain how you could do better or improve on in your current practice. Explain the actions you might take when your company..
The local convenience store makes bread. Currently, their oven can produce 50 pieces of bread per hour. It has a fiixed cost of $2,000, and a variable cost of $0.25 per bread.
Which of the following best explains how the F ratio examines differences among groups?
Track the stock price of Starbucks Corporation for seven weeks beginning first week of October 2015 for seven weeks on every Friday rather than daily. This will include activity up through the seven week period. The recent history of successes and fa..
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