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Overview This discussion forum compares students' analysis of a university's purchasing processes (B2B transactions) with a consumer's purchasing processes. Explain the purchaser decision process in B2B marketing Compare how business purchasing decisions are made with how consumer purchasing decisions are made. Step 1: Picture yourself as the Head of Purchasing for your school. You are responsible for purchasing everything from campus grounds supplies (like lawnmowers, flowers, etc.) to classroom equipment and supplies (like computers and other types of technology). You are not responsible for capital planning, though, such as new buildings. What kind of topics do you have to consider? Who do you think would be involved in the purchasing decisions? To what extent do you think it depends on the level of expenditure-that is, do the number of units ordered and type of person change depending on how much is being spent? What are the steps in your B2B buying process? Step 2: Write your first post. Answer the questions above in Step 1, then compare the steps described for the B2B buying process with the steps your own consumer buying process. Identify areas where the processes are similar as well as where the processes are different.
Imagine you are starting a small business in your garage making something. What would it be? What would you expect the variable cost elements to be? What do you expect the fixed cost elements would be
How do feelings affect our thinking? Discuss and provide an example and/or research to support your answer.
Discuss the level of technology involved, the process of navigation and associated accuracy, and the impact this flight had on worldwide aviation.
The EGAD Bottling Company has decided to introduce a new line of premium bottled water that will include several designer flavors. Marketing manager Georgianna is predicting an upturn in demand based on the new offerings and the increased public awar..
Opening Vignette Exercise: This chapter’s opening vignette described United Parcel Service’s social media recruiting strategies. Working in your teams, answer the following questions. Be prepared to share your answers with the class. What metrics do ..
The stamping operation takes 1 minute per T-shirt, and the stamping machines are expected to have 90 percent efficiency considering adjustments, changeover of patterns, and unavoidable downtime. How many stamping machines are required?
Find and describe at least three technological components that are required for data-driven decision making. Be sure to explain how each component is relevant to business analytics. Describe how a company would implement each of these components o..
Does feasibility analysis investigate economic, organization, technical, resource, also schedule feasibility. Illustrate what are capacity implications of marketing campaign (assume no learning).
Draw an organizational chart of the business school or college that you attend. Outline its major roles and functions. How differentiated is it?
A business whose stock is traded on at least one national securities exchange is called: The type of business that is organized and operated like a corporation but is taxed like a partnership is a:
In “Internet Content Providers and Complicity in Human Rights Abuse,” Jeffery D. Smith argues that while ICPs may be complicit in human rights abuse, they may strive to minimize their complicity. Do you believe that the strategies he imagines are suf..
Research indicates that over 70% of employees are dissatisfied with their jobs. One of the main gripes is a perception of unfair manager conduct. Provide examples of different types of injustices that you have experienced at work. What actions could..
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