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Company: Samsung
Question 1
Summarize who you believe the primary target market is for laptop by Samsung?
Question 2
Consumer Buying Decision
1. What cultural, social, individual and psychological factors are impacting the consumer's purchase decision for laptop by Samsung? Explain why and how these factors impact the consumer's decision.
Question 3
Customer Relationship Management (CRM)
1. Your company will want to ensure customers remain loyal and are engaged with the product(laptop) and company, Samsung. As discussed, building a strong relationship and trust with consumers are important factors to building loyalty. What does Samsung do to build customer relationships, strengthen customer engagement and trust and keep customers loyal?
2 Some ideas to consider when answering this question, but not limited to just these question - Does Samsung use CRM technology to assist with building a relationship? How do they use technology? What CRM tools do they use? What is the role of salespeople in selling laptops to the end consumer? How are customer issues with laptops resolved? What kind of messaging does the company use to build trust and loyalty with customers?
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