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The consumer decision process is broken up into five steps:
Each step has its own level of importance and its own way of being targeted. This means that companies come up with different strategies to market to customers and potential customers during each step of their journey. As a student of marketing, it pays to know the difference between ads targeted at someone who doesn't know about your product vs those who are deciding between you and your competition.
Choose a company in the clothing industry. You can choose any type of clothing company you'd like: sports apparel (Nike, Adidas, etc.), women's apparel, shoes, yoga clothes, whatever! Once you've got your company, head to Google/YouTube/Vimeo and search for advertisements that company puts out. Identify one advertisement that speaks to customers in each step of the decision process and explain why it sells to that step. Also identify what type of ad it is - recognition, affinity, or call to action - and why.
Choose your company wisely and be strong with your research - you cannot use the same advertisement for more than one step!
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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Promotion strategies of the one's own developed website
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In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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