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Consumer choice and simple versus complex

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Reference no: EM131612622

"Consumer Choice and Simple Versus Complex" Please respond to the following:

  • Analyze two attribute-based choices that consumers make when dealing with retail goods and services. Determine two ways that pricing structures are influenced by attribute-based choices. 
  • Examine two emotions that play a part in simple consumer behavior choices. Determine which marketing strategies are best for simple consumer behavior choices. Provide a rationale for your response to the latter.

Reference no: EM131612622

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