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Consumer cheap rate plans and cheap global coverage

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Reference no: EM132089284

1. Based on T-mobile's slogan "The Un-carrier", the company is able to provide to consumer cheap rate plans and cheap global coverage. They also provide to the consumer the "T-mobile ONE" benefit package. How do they manage to provide to these type of benefits ?

2. Please take an element of the marketing mix (product, price, promotion, place) and describe how cultural issues may impact its planning, execution and design as to a new product launch. (300 WORDS MINIMUM)

Reference no: EM132089284

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