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1. Visit www.victoriassecret.com. Critically discuss using consumer behaviour theories on how this famous Web site use enhancement of the self to attract consumers? A significant portion of sales in the organization's retail stores are males, thus discuss if the website would be able to attract males as well as females. In answering the above, consider how the website can make it easier for males to purchase from the site as sizing may be an issue when purchasing online,as such how can the website be improved. (1500 words)
2. Describe and discuss impression-based targeting and segment-based targeting. Your discussion based on academic and managerial research ought to reveal which is the better method of targeting in the current movement from print media to social and mobile media of advertising. (1000 words)
3. You are the marketing vice president of a large soft-drink company in Malaysia. Your company's advertising agency is in the process of negotiating a contract to employ a superstar female singer to promote your product. Discuss with supporting evidence on how factors of reference group would affect your evaluation of the celebrity before hiring. (1000 words)
4. Assume the industry your company sells to is one that typically uses buying centers. Discuss with examples and researched journal articles the implications of having a buying center, critically comparing these implications with purchases made by only one person in the firm to you as a marketer and to you as a salesperson (1000 words)
How have the struggles and changes in politics affected the budgeting structure at the federal level? What do the changes at the national level mean for the state and local levels? Provide examples with special emphasis on the impact at state leve..
Improve your decision and increase your satisfaction with the product or service that you purchased
Discuss the advantages of functional structure of the traditional organization and the challenges that structure presents for the cross-functional nature of business processes. Explain the nature and purpose of an Enterprise Systems
Make a graph showing the appropriate demand and supply analysis.
question about decision making problemproblem- identify a real-world decision-making problem that is appropriate for a
Explain and illustrate how Mr. K would diagnose and improve motivation within his organization.
Leadership is a key component in getting members to work together and solve problems. This research project will examine the organization and explore examples to improve the productivity of its groups.
select one 1 of the following categories of products to research sports apparel automobiles home furnishings or
Tanaka Company has fixed costs of $14,000. Their contribution margin ratio is 40% and ratio of selling expenses to sales is 20%. What is the breakeven point in sales dollars?
Prepare a one-page executive summary that addresses the alternative strategies outlined in the series of e-mail communications with Les Dett and others.
The focus in health care reform is cost control in light of annual double-digit inflation since the late 1990s and the consumption of nearly 17% of the gross domestic product (GDP) in 2009 (more than any other country in the world).
Identify the main environmental forces which affect the global pharmaceutical industry and use scenario planning techniques to consider the key drivers of change that will affect the global pharmaceutical industry in the future.
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