Consumer behavior and marketing go hand-in-hand

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1. Experts state that consumer behavior and marketing go hand-in-hand. Do you agree that consumer behavior is essential to an organization’s marketing plan? Explain.

2. In today’s economy, one might see various brand names on the store shelves right next to the generic store brand. As a consumer, do you feel that it is necessary to stick to the brand name items or do you find that you are happy to purchase the cheaper generic brand? Explain.

3. Describe the major economic products Miami Beach city. They may be manufacturing, retail, transportation/logistics, services, etc. Which of these does your city appear to depend upon the most for its continued well-being?

Reference no: EM132221419

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