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Choose a consumer and a business-to-business market and a product or service of interest for each. After reviewing the numerous marketing mixes presented and other sources you might find relevant, develop what you believe would be the most appropriate mixes for each of the markets you have chosen. In each case, explain why you believe your marketing mixes are the best. How do they differ? How do the differences between mixes suggest different strategies? In each case, explain what it is you are fundamentally offering and provide a detailed explanation for each of the above questions
Select a company with which you are familiar. Discuss how you think it uses a balanced scorecard or other strategic focus to achieve superior results and to create a competitive advantage.
Give three examples of destinations where tourism planning has been successful, as well as three destinations where uncontrolled tourism growth has taken place.
Consider the findings from the Ohio State and Michigan studies: Good leadership requires effectiveness on two dimensions – initiating structure, commonly called task orientation, and showing consideration, commonly called employee orientation. Descr..
Why do you think many executives are wary of using new technologies, approaches, methods, and channels of communication in the social media environment? How can organizations leverage social media for competitive advantage? What are the potential dis..
From a business perspective, what are the dangers of "greenwashing"? If you were a marketing executive, would you have a policy against "greenwashing"?
When studying accounting form a managerial perspective, rather than as a practicing accountant, what is the responsibility of the accountant?
What are Zara's global strategies?
What are the strategically relevant components of the global and U.S. beverage industry macro-environment? How do the economic characteristics of the alternative beverage segment of the industry differ from that of other beverage categories? Expla..
toyota is known for its innovative operations management practices. over the last three decades toyota has received
Expand your answers to show your understanding of workplace conflict. Refenced/cited.
List the strategics objectives of aggregate planning. Which one of these is most often addressed by the quantitative techniques of aggregate planning? Which ine of these is generally the most important?
Create a Marketing Plan. Concentrate on the changes you will need to make for global promotion efforts. Can any of the current marketing efforts be kept. What type of marketing does your chosen global market respond to
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