Consumer advertising of pharmaceutical drugs

Reference no: EM13753906

1. In the U.S., until ___________, prescription drugs could not be advertised directly to consumers.

a. 1965
b. 1970
c. 1980
d.1985

2. In 2005, the pharmaceutical industry spent_________ on TV ads.

a. $2.5 million
b. $500 million
c. $1.19 billion
d. $11.1 billion

3. The U.S. and ___________ are the only two developed nations that allow direct-to-consumer advertising of pharmaceutical drugs.

a. U.K.
b. Japan
c. Canada
d. New Zealand

4. ____________ refers to the practice of a seller putting a much higher price on the item for sale than is considered fair or reasonable.

a. Overpricing
b. Price gouging
c. Mark-up
d. Price inflation

5. All of the following are major arms suppliers, except:

a. Korea.
b. the United States.
c. Russia.
d. France.

6. The National Advertising Review Board (NARB) was formed in:

a. 1956.
b. 1968.
c. 1971.
d. 1997.

7. The Equal Pay Act of ____________ guarantees the right to equal pay for equal work and is aimed especially at wage discrimination against women.

a. 1954
b.1960
c. 1963
d. 1974

8. The first level of affirmative action involves the active recruiting of:

a. women and members of minority groups.
b. women only.
c. minority groups only.
d. none of the above.

9. Trademarks ____________ after a certain length of time and the rights one has continue indefinitely.

a. expire
b. do not expire
c. expire after one year
d. expire after five years

10. Currently, copyrighted material is protected for life of the author plus:

a. 5 years.
b. 25 years.
c. 50 years.
d. 70 years.

11. ____________ applies to the authorized use of copyrighted material without permission under certain conditions.

a. Fair use
b. Fair act
c. Common use
d. Common sharing

12. The stealing of funds or assets by computer has resulted in the loss to business of what is conservatively estimated to be ____________ annually.

a. $1 billion
b. $2 billion
c. 3 billion
d. $5 billion

13. Data _________ is a technique of using special software to sift through large databases in order to derive information that is implicit but not explicit in the data.

a. mining
b. hacking
c. cracking
d. monitoring

14. _________ refers to land and to the buildings and additions on the land.

a. intellectual property
b. tangible
c. real property
d. none of the above.

15. From an ethical perspective, which is the proper response with regards to the length of a copyright?

a. The longer contemporary period is better than the shorter historical period.
b. Ethics cannot provide a specific period.
c. The shorter historical period is better than the longer contemporary period.
d. Both the shorter historical period and the longer contemporary period are best for their time periods

16. Which of the following is not covered by the doctrine of fair use?

a. Scholarly criticism and scholarship
b. Using copies instead of assigning a text
c. News reporting
d. Research

17. The EEO laws require an employer to give greater care to ____________ than many employers did prior to the laws.

a. writing the job description for a position
b. safety training
c. positive feedback
d. salary negotiations

18. The Age Discrimination in Employment Act protects those between the ages of _____________.

a. 40 and 60
b. 40 and 70
c. 50 and 70
d. 50 and 80

19. The right to privacy with relation to the Internet is:

a. ethically covered, but not legally.
b. is legally covered, but not ethically.
c. is neither ethically nor legally covered.
d. is both legally and ethically covered.

20. ____________ property refers to land and to the buildings and additions on the land.

a. Tangible
b. Real
c. Intangible
d. Concrete

21. Money, stocks, bonds, and other financial securities are what type of property?

a. Tangible
b. Real
c. Intangible
d. Concrete

22. _____________ is significantly different from the other types of property because it can be shared with others without losing any part of it oneself.

a. Intellectual property
b. Intangible property
c. Tangible property
d. Real property

23. Once revealed, _____________ are no longer legally protected.

a. trade secrets
b. patents
c. copyrights
d. none of the above

24. Patents filed after 1995 afford protection for a period of ____________ years from the date of application.

a. 10
b. 20
c. 25
d. 50

25. ____________ prevent others from using the same or a very similar type of symbol to represent their products.

a. Trademarks
b. Patents
c. Copyrights
d. Trade secrets

Reference no: EM13753906

Questions Cloud

Spend analysis efforts : Why is it important to get other functional areas, notably finance, involved in spend analysis efforts? Can you think of some other functional areas that should be involved?

Issuance of bonds with detachable warrants : On September 1, 2014, Universal Coat Company sold at 104 (plus accrued interest) 3,000 of its 8%, 10-year, $1,000 face value, nonconvertible bonds with detachable stock warrants. Each bond carried two detachable warrants. Each warrant was for one sha..

Calculates the total annual compensation of a salesperson : Write a Java application using NetBeans Integrated Development Environment IDE that calculates the total annual compensation of a salesperson.

EPS with Convertible Bonds : (EPS with Convertible Bonds) On June 1, 2012, Bluhm Company and Amanar Company merged to form Davenport Inc. A total of 800,000 shares were issued to complete the merger. The corporation reports on a calendar year basis.

Consumer advertising of pharmaceutical drugs : The U.S. and ___________ are the only two developed nations that allow direct-to-consumer advertising of pharmaceutical drugs.

Explain the accounting for both the lessee and lessor : Identify the criteria used per GAAP to classify leases as capital leases or operating leases and explain the accounting for both the lessee and lessor for each

Compute the required sales in dollars to break even : Acorn Corp. had total variable costs of $180,000, total fixed costs of $170,000, and total revenues of $300,000. Compute the required sales in dollars to break even.

Appropriate bad debt adjustment was recorded : At the end of 2013, Blackhorse Productions, Inc., used the aging of accounts receivable method to estimate that it’s Allowance for Doubtful Accounts should be $20,250. The account had an unadjusted credit balance of $11,000 at December 31, 2013. The ..

What do you think is meant by the term racial smog : Historian Robin Kelley stated, "Race was never just a matter of how you look, it's about how people assign meaning to how you look" (Herbes-Sommers, 2003). What do you think is meant by the term racial smog

User Account

All Pages