Consult new market entrant to the detergent industry

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Assuming you successfully completed the Integrative Management Practice module and were invited to consult a new market entrant to the detergent industry (washing powder industry) on a strategic plan for the company, what would you recommend in terms of: 3.1 Charting the company’s direction (you need to propose a vision, mission, objectives)? 3.2 Proposing a competitive position? 3.3 Guidance toward implementing the strategy?

Reference no: EM131723634

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