Construct an environmental analysis for your chosen company

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Reference no: EM133790232

Question: In your assignment,

Identify a large company from the list provided in the video to be your mentor company in order to analyze and formulate its global marketing strategy.
The company cannot be any of the following: McDonald's, Coca-Cola, Walmart, Starbucks, or Pepsi.
Under an Environmental Analysis heading,

Construct an environmental analysis for your chosen company in the global arena and regarding the below factors:
economic
trade
social and cultural
sustainability
political, legal, and regulatory
Under a General Strategy heading,

Choose the appropriate option:
(1) Identify a country in one of the following regions for your company to expand to, based on your environmental analysis:
Latin America
Middle East
Africa
(2) Identify if your company has already expanded into the country you select in the regions listed above.
Examine their global marketing strategy in that area.
Formulate your own successful strategy.
Explain your rationale for selecting the country in one of those regions.
Explain how the following criteria in that selected region, and particularly in your selected country, were incorporated into your rationale:
demographic
economic
trade
social factors
cultural factors
legal factors
political factors

Reference no: EM133790232

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