Construct a two dimensional perceptual map

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Reference no: EM131365468

Construct a two-dimensional perceptual map of your university or business school using the two attributes that were most influential in your selection.

Then mark the position of your business school on the diagram relative to that of another business school you considered.

Discuss the implications of this perceptual map for the student recruitment function of the university that you did not choose.

Reference no: EM131365468

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