Reference no: EM132660517

Keep in mind that there are more segments listed here than you will need - it is likely that only some of these segments will be appropriate for you. Ideally, you should look to select 4 to 8 of the market segment examples and then fine tune them for your requirements.

Question 1: Choose two products/markets. One should be a physical good and one should be a service industry.

Question 2: Using the above list of market segment ideas, construct a market segment for each of these markets.

Question 3: How similar/different is your segmentation approach between the two markets.

Question 4: Share your market segmentation approach with the rest of the class. What were the common segments utilized?

Question 5: In your opinion, which market segmentation structure (in the class) would be the most effective for helping select a target market and developing an appropriate marketing strategy?

Attachment:- Market Segments.zip