Considering targeting more middle and upper income household

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Reference no: EM131655890

Wal-Mart has worked to implement raising the minimum hourly rate to $15 in some markets. This cost will add $1.5B costs to store operations.

Investment dollars are being spent on existing stores (versus building new stores) and increasing the capabilities in e-commerce to fight Amazon technologically and logistically (who they see as their chief competitor).

They are also considering targeting more middle and upper income households with new product categories.

Think of operating expenses, what are 3 actions Wal-Mart could do in order to balance the increased costs in retail operations in store,

build the technology based operations for ecommerce ordering and pick up in store or deliver, and

decide on targeting higher income customers with new product categories.

Be sure to use value proposition in your answer.

Reference no: EM131655890

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