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United Colors of Benetton is facing a serious problem. The company is a global fashion garment manufacturer and is well known for its speed of new product introduction. The company is planning to introduce its summer collection-2005 men's fashion wear and is interested in estimating the demand for the current year. The company had started this concept of summer collection from the year 1995 and the demands for the past years are shown below. Suggest a suitable forecasting method that could be utilized by Benetton while predicting the demand for the upcoming year. Highlight the important factors that should be considered while selecting the forecast method.
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You met with your department manager, a few of the stakeholders, and the sponsor last week to review the list of possible risks. They accepted most of your risks and agreed that the next step was the assessment. There was some confusion, however, ..
what is strategic management and planning? Why would a strategic plan be important to the success of this business? How are the four funtions of management relative to creating and implementing a strategic plan?
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