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Question
Online channels such as online booking web sites and intermediaries for tourism industries are considered an effective tool for channel management.
1. Explain how online travel agent (OTA) changed the hospitality and tourism service in terms of distribution channel and marketing.
2. However, there could be threats and dangers in this kind of channel. What are the possible dangers of online booking channels for hospitality and tourism industries?
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A number of drivers of change have transformed the roles, functions and responsibilities of an operations manager over recent years. These drivers have not only been based on technological innovations but also on the need for organisations to develop..
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