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This case spotlights the phenomenon of Jimmy Buffett fans and their fanatical behavior. Known as Parrot Heads, fans travel long distances to see the artist perform and tailgate for hours before an event. Buffett fans take Buffett-themed vacations; have Buffett-themed rooms, homes, RVs, boats, weddings, etc.
1. How can Jimmy Buffett fans be considered as members of a reference group? A brand community?
2. Consider your responses to question 1. What kind of opportunities does the existence of the Buffet community present to marketers? Develop a list of specific marketing and promotional tactics.
Johnson was asked to bid on a follow-on contract for another dozen receiver/transmitter units.
Because of your great efficiency and expertise in performance improvement, you have been reassigned to a project that is behind schedule due to the loss of several key staff members.
Besides shipping information and credit card information, what types of customer information might smart cards store in their chip that would be usedul to e-business?
just-in-time learning please respond to the following contrast the advantages and disadvantages of just-in-time
Discuss the leadership style, visionary, coaching or affilative, that would be the best in the given situation below and prvide support for your choice.
What do you think are the most serious weaknesses in the interviewing process as conducted at many small businesses? How could these be remedied? Are on-line testing and games to screen potential candidates fair in your estimation? Why or why not?
A bakery makes chocolate-covered cherries that are world famous. The five step process includes: 1) selecting cherries and boiling them in a sugary sauce, 2) pouring a small amount of chocolate onto wax-paper,
What are some of the issues that caused Phillipe Christodoulou to create Eco Laundry. How does Eco Laundry differentiate itself from other Laundromats
Explain the differences between the mayor types of judgmental performance measure including rating scales, employee comparisons, and 360-degree appraisal.
Give three examples of organizational control in an organization. Within the same organization, give three examples of group and/or individual self-control that were present.
What aspect of the value chain are they measuring. How do these measures tie to specific strategies in your business unit
Should organizations have both a vision statement and a mission statement? If you were to lead an organization and you could have only one, a mission or vision statement, which would you choose and why?
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