Consider who influences the customer decision making

Assignment Help Operation Management
Reference no: EM132293907

When pharmaceutical companies market to customers they must take the time to consider who influences the customer’s decision making. There are many social influences as well as psychological variables that dictate a patient’s course of action for an illness. Some patients may choose not to get treatment, other patients may ask their doctor for a particular brand name drug because someone they know had success when taking it.

Assuming the perspective of the patient, write about the social and psychological variables that will influence a patient when deciding on a treatment/medication. You need to identify a minimum of 5 social and psychological variables that would influence a patient   After you have identified the different variables / influencers, discuss who you think pharmaceutical companies should market to.

On your cover page, include your name, and date. The final product will be a paper that is 2 pages double-spaced, with 2-3 references, APA formatted. For assistance with APA format, see the Purdue Online Writing Lab and/or the Student Success Center.

Reference no: EM132293907

Questions Cloud

Mentioned advertisements to broaden appeal and acceptability : What strategies would you use to change one or more of the above-mentioned advertisements to broaden appeal and acceptability?
Explain a distinction between globalism and globalization : Explain why those two outcomes are the most important in becoming a global citizen compared to the others.
In what order will the cylinders be serviced : a) In what order will the cylinders be serviced under the following scheduling policies?
Define analysis of a stress prevention and management : Students will complete a literature review and analysis of a stress prevention and management topic from the list below. Guided Imagery, Meditation.
Consider who influences the customer decision making : When pharmaceutical companies market to customers they must take the time to consider who influences the customer’s decision making.
Please discuss any algorithm related to cryptography : Please discuss any algorithm related to cryptography (encryption and/or decryption) with an example
Develop a Java GUI application using Swing components : COIT11134 - Object Oriented Programming - CQUniversity - GUI and Inheritance - Develop a Java GUI application using Swing components to implement application
Evaluate the training outcomes and support training transfer : Explain the benefits of the training (Customer service training) by discussing how you would evaluate the training outcomes, support training transfer,
Single-cycle datapath : a. How long will one loop iteration take in a single-cycle datapath? b. How long will one loop iteration take in a multi-cycle datapath?

Reviews

Write a Review

Operation Management Questions & Answers

  Demographics of her company have changed dramatically

You have just been hired as the human resources (HR) manager by your company's chief executive officer (CEO). During your interview process, the CEO indicated that in the last 2 decades, the workforce demographics of her company have changed drama..

  Does the hospital and community really need this service

What should be the most important characteristics of a hospital in which one would want to have an open-heart surgery?

  Prepare a master production schedule

Prepare a master production schedule for industrial pumps in the manner of the following table. Use the MPS rule to "schedule production when the projected on-hand inventory would be less than 10 without production." Suppose that a production lot siz..

  For output to equal forecasted demand

For output to equal forecasted demand, what should be the actual cycle time for this production?

  Doing international business

Please respond to the following: From the case study and e-Activity, differentiate between the major benefits and potential pitfalls of sourcing from Thailand for Blades after conducting your country risk assessment. Determine whether or not there ar..

  List the design variables and objective function

Formulate an optimization problem to maximize the net present worth of these upgrades.

  Discuss three challenges and three opportunities

Identify and discuss three challenges and three opportunities from each of the food and beverage departments: a. Hotel restaurants b. Hotel beverage department c. Room service d. Catering department e. Kitchen

  Write a report to evaluate its buying process

Write a report to evaluate its buying process from the marketer's point of view using the five stages of the buying decision process.

  What would motivate company to pursue global strategy

What would motivate a company to pursue a global strategy and what is necessary to achieve a successful program?

  What is the marketing mix

What is the marketing mix?

  What are your contractual remedies against MaggiRios

What are your contractual remedies against MaggiRios (if any)? Are there any other remedies available to you under law?

  Make a histogram of the data for production

The injection-molded caps of disposable ballpoint pens must meet tight specifications to fit snugly on the pen. One specification that is tracked is the cap's.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd