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Consider for penetration into europe

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Reference no: EM131301291

1. Using a retail product as an example, what methods of distribution would you consider for penetration into Europe? Would the considerations be different if the proposed market was in Africa? Would this product be a candidate for foreign direct investment? Why or why not? Compare postings of your peers in the discussion.

2. Find an article on foreign exchange rates, risks in international payments or processing international payments. Share the article summary with your peers and comment on lessons learned.

Reference no: EM131301291

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