Confidence interval for the expected value

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Reference no: EM1320883

You have been provided with the following regression output. The dependent variable is unit sales of a product, and the independent variable is the dollar value of newspaper advertising for that product. The unit of analysis is weeks; that is, each of the observations in the underlying sample data represents a separate week of sales and newspaper advertising.

Regression Analysis: Sales versus Newspaper

The regression equation is:

Sales = 6514 + 0.0386 Newspaper

Predictors

   Co-eff

  SECo-eff           

          T              

           P

Constant

   6514

   1138

     5.72

         0.000

Newspaper      

   0.038625                     

0.005494

     7.03

         0.00


S = 5630.70   R-Sq = 24.3%   R-Sq(adj) = 23.8%

Analysis of Variance

Source

      D F

           S S                      

        M S                        

 F

 P

Regression  

      1

       1567134272

      1567134272

 49.43   

 0.000

Residual Error

      154

       4882532724

      31704758

 

 

Total      

      155

       6449666996

 

 

 

1. How much will sales increase if Newspaper spending increases by 1?, 1000?

2. How much variability will you have if you predict sales with this model?

3. What would be your best point estimate for average Sales in weeks for which Newspaper advertising were $1 million? What would be an appropriate interval estimate for this? (Use 95% limits.)

Reference no: EM1320883

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