Conducting international market vs. domestic research

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Reference no: EM132210216

Read the article titled, International Marketing Research: A Global Project Management Perspective.

The focus of the article is to provide a framework for international market research and secondly to identify challenges of conducting international market research vs. domestic research. In this paper the data collection meth consisted of in-person, mail, phone and internet survey. Take the information from this article and combine it with the information from Chapter 6 regarding Social Media analytics. Provide an international market research framework for one of the World’s largest public companies using social media as your research methodology. Identify the research objective for a multinational company. Identify the social media metrics you would analyze and how you would use this data to support your research objective.

The Forbes list of the World’s largest public companies is provided in the readings-resources for your convenience.

Reference no: EM132210216

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