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Conduct swot analysis based on customer value

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Reference no: EM133527216

Case: Think of any holiday destinations/ restaurants (fine dining) or hotels (accommodations) you went to. These places should have provided you with a service, products, or experience. Report characterizing the quality of services and critically analyse the concept of how well the statement: The Right Product to the Right Customers at the Right Time for the Right price is met. And also research how well the company has used four key factors of marketing strategy- P4 - Product/Services, Pricing, Place (Distribution), and Promotion to retain customer value.? You are requested a SWOT (Strength, Weakness Opportunities, and Threats ) analysis based on Customer Value-Driven Marketing Strategy - the Segmentation, Target, and Positioning strategies of Marketing.

Write a report based on your experience and also with the help of the corporate website. Check with your tutor whether the organization is appropriate. Drawing on the marketing theories you have learned in class and the information you have gathered.

(i) briefly discuss the 4 Ps of Marketing Mix i.e Product or Services, Pricing, Place (Distribution) and Promotion of the company selected.

(ii) Conduct SWOT Analysis based on Customer Value-Driven Marketing Strategy - the Segmentation, Target, and Positioning strategies of Marketing.

Include in your final report the following:

1. Executive Summary

2. Table of Contents

3. A brief background of the Tourism & Hospitality organisation. An overview of product or service offerings (materials studied from the LMS); provide evidence of service(photos, pamphlets, website pictures, etc).

4. What Value or experience will the visitor to the T & H location gain? (compulsory to be included)

5. A brief discussion of the Segmentation, Target, and Positioning strategies? (compulsory to be included)

6. Discuss the 4 Ps of Marketing Mix i.e Product or Services, Pricing, Place (Distribution), and Promotion of the company. ? (compulsory to be included)

7. Your critical comments/ SWOT Analysis: (a) Has the company targeted the right segment? (b) Are the 4 Ps effectively targeting the segments? (c) What improvements would you recommend? (d) What value-added experience will a visitor gain?? (compulsory to be included)

8. Summary or conclusion.

9. A list of references (at least three sources excluding the website of company)T

Reference no: EM133527216

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