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Conduct research to identify the most significant driver

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Reference no: EM133545582

Questions: This week, you're going global! You will make recommendations to market your product internationally. For this week's course project submission, complete the following:

  1. Conduct research to identify the most significant driver of globalization. Why do most companies "go global?"
  2. Explain three potential benefits of launching your new product internationally. At least one benefit should explain the impact on the bottom line.
  3. Discuss the internal resources and capabilities your company would need for an international expansion.
  4. Research a country that is described as an "emerging market." Complete a PESTEL analysis to analyze the political, economic, social, technological, environmental, and legal factors in that country.
  5. Recommend marketing mix (product, price, place, promotion) strategies for launching your product in the emerging market you researched.

 

Reference no: EM133545582

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